Professional Salon Products

Nature at the service of professional hair products

Twenty years of botanical research transformed into a professional method. For salons that want to build an authentic identity—not just use a natural product.

Botanist· Professional· Sustainable· Green-Tech· Olistic Touch· Oxfam Partner· Made in Italy· Organic· Botanist· Professional· Sustainable· Green-Tech· Olistic Touch· Oxfam Partner· Made in Italy· Organic·

20+

‘s years of botanical research

About Us

The vision defines the salon's identity.

Who you are, what you stand for, and what kind of customers you want to attract: these are the questions we’ve been guiding our partners to answer for twenty years. Of course, it’s not just about being a supplier—it’s the approach you take to set yourself apart.

Certified botanical formulations, produced in Tuscany using renewable energy. No silicones, no parabens. Only active ingredients that deliver on their promise—both in the salon and in the client’s mind.

Collections for Your Salon

Professional products designed to set your service offerings apart and build a recognizable value proposition.

Botanic Haircare

Structured hair treatment programs for each treatment room: clear protocols, measurable results, and guaranteed customer return. Customers come back because they can feel the difference…

Discover Our Skincare Products

Botanic Skincare

Face and body treatments to add to the salon’s menu. A complementary service that increases the average spend and builds customer loyalty by offering a comprehensive pampering experience.

Discover Our Skincare Products

Gentleman's Salons

Botanic Gentleman

A growing segment that is often underestimated. Botanical cosmetics for men that allow salons to attract new customers and build their loyalty through a distinctive skincare identity.

Discover Gentleman products

Four Reasons to Choose Naturalmente

We don’t just sell products. We work with you to build a brand positioning that your customers recognize, appreciate, and talk about.

Vision

Define Your Salon’s Identity

We’ll help you clarify who you are, what you stand for, and what kind of clients you want to attract. Build a recognizable and consistent vision that can guide every decision your salon makes.

Product

Turn the product into consulting

Choose botanical lines designed to meet the needs of your scalp, hair, and body. With Naturalmente, you can transform every product into a personalized solution, based on a balance between nature, science, and respect.

Experience

Turn every service into a journey

Create experiences that go beyond technical treatments. Through rituals, protocols, and standardized techniques, guide the client on a recognizable, memorable, and ongoing journey that continues at home.

Method

Take your work to the next level

Develop skills, creativity, consulting expertise, and entrepreneurial vision. The “Naturalmente” program guides you in developing a more mindful, structured, and growth-oriented approach to your work.

Choosing “Naturalmente” means creating a recognizable botanical identity — not just using a good product.

years of research

partner shows

natural products

Years with Oxfam

Professional Salon Products

Sustainability is our starting point.

This isn’t just a statement of intent. We were environmentally conscious twenty years ago, back when it wasn’t yet a marketing strategy. For your salon, this is worth its weight in gold: you can communicate something authentic, verifiable, and tangible.

Packaging made from post-consumer recycled materials, certified ethical supply chains, and wind power. A value that today’s customers recognize—and reward.

Certified organic ingredients Recycled PCR packaging No silicones or parabens

From the lab to the salon

New protocols, botanical research, and case studies from our partners. Updates that make a difference in the treatment room.

Color Oil Therapy

Color Oil Therapy

Color Service: NOT A TREATMENT, BUT A METHOD Today, hair coloring services need to evolve: technical performance alone is no...

Professional Salon Products

Your salon deserves a botanical identity.

Not just another supplier. A partnership built on methodology, training, and products that your customers recognize as unique. Let’s talk about what we can build together.