Legal Notice

naturalmente.io Privacy Policy

Privacy Notice Pursuant to Regulation (EU) 2016/679 (GDPR)

Data Controller

Artec S.r.l.

Via Industriale 19, 25030 Lograto (BS) — Italy

VAT No. 03520550173

Data Controller’s email address: info@naturalmente.io

This Website collects certain Personal Data from its Users. This document describes what Data is collected, for what purposes, and how it is collected, in accordance with Regulation (EU) 2016/679 (“GDPR”).

Types of Data Collected

The Personal Data collected by this Website, either directly or through third parties, includes:

  • Contact and personal information: first name, last name, email address, phone number, salon name, address, province, message content (provided voluntarily via the contact forms);
  • Usage data: IP addresses, browser and device information, pages visited, time and duration of the visit, browsing data;
  • Tracking Tools: cookies and similar identifiers, as described in the Cookie Policy.

Providing the data marked as required in the forms is necessary to process your request; failure to provide such data may make it impossible to provide the requested service. Providing other data is optional.

Methods and Location of Data Processing

Treatment Methods

The Data Controller implements appropriate security measures to prevent unauthorized access, disclosure, alteration, or destruction of Personal Data. Processing is carried out using IT and/or telecommunications tools, with organizational and logical procedures strictly related to the specified purposes. In addition to the Data Controller, in some cases, individuals involved in the organization (administrative, sales, and marketing staff, as well as system administrators) or external parties (technical service providers, hosting providers, and communications agencies) may have access to the Data. If necessary, the Data Controller may appoint these external parties as Data Processors.

Location

The Data is processed at the Data Controller’s operational facilities and at any other location where the parties involved in the processing are located. Some third-party services used may involve the transfer of Data to countries outside the EU (e.g., the United States); in such cases, the transfer is based on adequate safeguards provided for by the GDPR, such as adequacy decisions or standard contractual clauses.

Shelf Life

Data is processed and retained for as long as necessary to fulfill the purposes for which it was collected. Specifically:

  • Data collected for the purpose of responding to contact requests is retained for as long as necessary to handle the request;
  • Data collected for purposes related to the Data Controller’s legitimate interest are retained until that interest is satisfied;
  • Data collected based on consent are retained until such consent is withdrawn.

Purpose of Data Processing and Services Used

User Data is collected to enable the Data Controller to provide the service, comply with legal obligations, respond to requests, protect its rights and interests, monitor and improve the Website, as well as for the following purposes, through the services indicated:

Contact the User — Contact Form

By filling out the contact form with their personal information, the User consents to its use to respond to requests for information, quotes, advice, or free trials.

Personal Information: first name; last name; email address; phone number; salon name; address; province; message content.

Contact Management and Messaging — Active Campaign

A contact management and email communication service provided by Active Campaign, LLC. It allows you to manage a contact database and send email messages.

Personal Data: email address; first name; last name; Data provided while using the service.

Tag Management — Google Tag Manager

Tag management service provided by Google Ireland Limited, used for the centralized control of the tracking tools used on this website.

Personal Data: Usage Data; Tracking Tools.

Google Privacy Policy

Advertising — Meta Ads Conversion Tracking (Meta Pixel)

A statistics and advertising service provided by Meta Platforms Ireland Limited that links data from the Meta ad network with actions taken on this website.

Personal Data: Usage Data; Tracking Tools.

Meta’s Privacy Policy

Statistics — Meta Events Manager

A statistics service provided by Meta Platforms Ireland Limited that allows the Data Controller to monitor and analyze events and user interactions with this website.

Personal Data: ZIP code; city; clicks; last name; search history; browsing history; date of birth; Data provided while using the service; Usage data; email; User ID; unique device identifiers for advertising (Google Advertiser ID or IDFA); browser information; IP address; country; first name; phone number; pageviews; gender; user subscriptions; status; Tracking Tools.

Statistics — Google Analytics 4

A web analytics service provided by Google Ireland Limited that uses the collected data to track and analyze the use of this website, compile reports, and share them with other services developed by Google. In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is stored.

Personal Data: Usage Data; Number of Users; Session Statistics; Tracking Tools.

Google Privacy Policy — Opt Out

Displaying Content from External Platforms — Google Fonts, Font Awesome, and Instagram Widget

Font and content display services provided by Google Ireland Limited, Fonticons, Inc., and Meta Platforms Ireland Limited, respectively, which allow such content to be integrated into the pages of this Website.

Personal Data: Usage Data; Tracking Tools.

Legal Basis for Data Processing

The Data Controller processes Personal Data relating to the User when one of the following conditions applies:

  • the User has given consent for one or more specific purposes;
  • The processing is necessary forthe performance of a contract with the User and/or for the implementation of precontractual measures;
  • The processing is necessary to comply with a legal obligation to which the Data Controller is subject;
  • The processing is necessary for the purposes of the legitimate interests of the Data Controller or of third parties.

User Rights

Users may exercise certain rights with respect to the Data processed by the Data Controller. Specifically, within the limits provided by law, the User has the right to:

  • withdraw consent at any time;
  • object to the processing of your personal data, including processing for direct marketing purposes;
  • access your Data and obtain a copy of it;
  • verify and request the correction of your Data;
  • to have the processing restricted;
  • to have their Personal Data deleted or removed;
  • to receive their Data in a structured and machine-readable format (data portability) and, if technically feasible, to have it transferred to another data controller;
  • file a complaint with the supervisory authority (in Italy: the Italian Data Protection Authority) or take legal action.

Requests may be directed to the Data Controller by emailing info@naturalmente.io. The Data Controller will process requests as quickly as possible and, in any case, within one month.

How to Turn Off Interest-Based Ads

In addition to any opt-out options provided by any of the services listed in this document, Users can learn more about how to disable interest-based ads in the relevant section of the Cookie Policy, or visit the Your Online Choices (EU) and Network Advertising Initiative websites.

More information about the treatment

Legal Defense

The User’s Personal Data may be used by the Data Controller in legal proceedings or during the preparatory stages leading up to such proceedings to defend against any misuse of this Website or related services by the User.

System Logs and Maintenance

For operational and maintenance purposes, this Website and any third-party services it uses may collect system logs—that is, files that record interactions and may also contain Personal Data, such as the User’s IP address.

Changes to This Privacy Policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page. Please check this page frequently, referring to the last modified date indicated at the bottom.

Definitions and Legal References

Personal Data (or Data): any information that, directly or indirectly—including in combination with any other information—identifies or makes a natural person identifiable.

Usage Data: information collected automatically through this Website, including: IP addresses, time of request, method used, response file size, browser and operating system characteristics, time spent on pages, and navigation path.

User: the individual who uses this Website, who, unless otherwise specified, is the same as the Data Subject.

Data Controller: the natural or legal person who determines the purposes and means of the processing of Personal Data.

Tracking Tool: any technology (e.g., cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting) that enables the tracking of Users.

This privacy policy has been prepared in accordance with Regulation (EU) 2016/679 and applicable Italian legislation on the protection of personal data.