Of course, talking about well-being means going beyond hair and personal care. It also means taking responsibility for contributing to a more sustainable future for the planet and for communities.
It is from this vision that the company’s partnership with Oxfam Italia—an international organization that has been committed to fighting poverty and inequality around the world for over 80 years—was born.
By joining the “La Nostra Impresa – Water to Save Lives” project, Naturalmente has chosen to support initiatives that ensure access to safe drinking water in humanitarian emergencies.
The Importance of Water in Emergencies
In many parts of the world, conflicts, natural disasters, and climate crises make it extremely difficult to access essential resources. Among these, drinking water is one of the most urgent needs.
According to data reported by Oxfam, over 2 billion people worldwide lack access to safe water services.
Ensuring access to clean water means protecting people’s health, preventing the spread of disease, and ensuring dignified living conditions for communities affected by emergencies.
Through the “La Nostra Impresa” project, Oxfam engages companies in a concrete commitment to support humanitarian interventions related to water distribution and the provision of sanitation services.
The Role of Companies in Change
Today, businesses are increasingly called upon to play an active role in building a sustainable future.
Naturally, he chose to do so by contributing to a project that focuses on a resource essential to life.
This partnership represents an important step in the company’s commitment to social responsibility, as it has always promoted a concept of well-being based on respect for nature, people, and the environment.
The Interview with “Naturalmente”
To learn more about the significance of this partnership and gain a deeper understanding of the company’s vision, we invite you to read the interview with Deborah Malaspina, COO of Naturalmente, published on the Oxfam Italia website. Read the full interview.